The Sibiu Salami, promoted at Brussels by the Ministry of Agriculture

Sibiu Salami, which at the beginning of this year was registered as a Protected Geographical Indication (PGI) in the EU, was promoted at Brussels, together with other traditional Romanian products. The promotional events for Romanian food, hosted by the Permanent Representation of Romania at its headquarters between July 15 and 18, 2016, enjoyed the presence of Mr. Achim Irimescu, minister of Agriculture and Rural Development, Luminița Teodora Odobescu, Ambassador, and representatives of the Association of Sibiu Salami makers.

The events at Brussels drew over 200 visitors and intended to promote Romanian products among their counterparts in the other Permanent Representations and at the European Commission, as well as among the Romanians working for European institutions.

“The Ministry of Agriculture and Rural Development (MADR) supports the Permanent Representation of Romaniei at Brussels by providing the experts who will showcase food and wine that are representative for our country, together with promotional materials from the manufacturing companies that wish to be a part of this initiative. Our products are high-quality and we must make them known. Also, I would like to urge everyone to come forward with other products and apply for protected status within the EU”, said Achim Irimescu. (Pictured, right)

“We are honored we can carry on the tradition of making Sibiu salami for over 100 years, as it was passed down to us, from one generation to the next. We salute the involvement of the Ministry of Agriculture and Rural Development in the effort to support quality food products from Romania”, said Carmen Gavrilescu (pictured, in the middle), the president of the Association of Sibiu Salami Producers and Marketing Manager of Agricola Bacău group of companies.

The Association of Sibiu Salami Producers (APSS) has currently five member companies: Agricola Bacău, Aldis, H&E Reinert, Salsi, and Scandia România.